Knowing your customers will give your company the best advantage and build trust against the competition. You never know when you might need it. Be open to criticism and treat your customers as if they were your first priority. You'll be rewarded with a return on investment.
Growing your business allows you to provide paid employment to more community members, compete with large corporations, and invest in your local community. On the contrary, the owner or manager should learn tips to improve the efficiency of the company instead of overburdening employees and leading them to burnout. A successful company must choose and defend its core values, or it will lose its identity and become a commodity. Being a business owner doesn't always translate to business acumen, and for this reason, hiring an outside expert allows you to objectively analyze the business from angles that are often overlooked.
Not adopting artificial intelligence (AI) in your company puts your revenues and your business at risk, as it lags far behind your competitors.