Focus on platforms that serve your current purpose Different social media platforms have different purposes, the entrepreneurs who spoke to Insider agreed. For example, TikTok's focus on virality helps business owners find new and wider audiences, while Instagram tends to generate sales. In addition to trusting the product or service, potential customers also want to connect with you as the founder, just as teachers feel an affinity with Collum, since their company's mission is oriented towards them. It's important that every post is unique to you or your business, even if you follow a trend.
Showing your face is one way of making it personal for you. Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Social media is a boon for small business entrepreneurs by publicizing their businesses without spending an enormous amount of money on advertising.
