Dalton and Test Davis shared with Insider the strategies they use to create intelligent email marketing campaigns that drive results, provide value first, and apply later. Make your emails personal and personalized. Indicate what works for your audience. Before you can have a successful email marketing campaign, you need a good list.
In the bad times before CAN-SPAM, you could simply buy a list and spam a group of people with your message. Some experts advised against such “cold” messages, but they worked well if you were very selective when buying a list of potential buyers. Shopping on lists was an art in those days, and they paid me a lot of money to guide companies where shopping on lists could generate high returns. In addition, sales lists were what kept many small specialized magazines in business: they offered unique access to highly segmented subscribers.
