You don't need to live up to a busy content schedule, just a constant one. The idea is to create very high-quality content that adds value to your audience on a regular basis. And that aligns with your business and marketing goals. In a nutshell, content marketing encompasses all forms of content created with the purpose of educating your audience and helping them to take action.
My marketing agency, Ampersand Business Solutions, helps small businesses grow through strategy and implementation.